Comparing Criteo (CRTO) and Sizmek (SZMK)

Criteo (NASDAQ: CRTO) and Sizmek (NASDAQ:SZMK) are both computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, dividends, earnings, profitability, valuation, institutional ownership and risk.

Analyst Recommendations

This is a summary of current ratings for Criteo and Sizmek, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo 0 5 8 0 2.62
Sizmek 0 0 0 0 N/A

Criteo presently has a consensus target price of $56.71, suggesting a potential upside of 16.02%. Given Criteo’s higher possible upside, equities analysts plainly believe Criteo is more favorable than Sizmek.

Profitability

This table compares Criteo and Sizmek’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo 3.48% 13.94% 7.74%
Sizmek -2.13% -3.56% -2.52%

Risk and Volatility

Criteo has a beta of 2.71, meaning that its share price is 171% more volatile than the S&P 500. Comparatively, Sizmek has a beta of 1.27, meaning that its share price is 27% more volatile than the S&P 500.

Valuation and Earnings

This table compares Criteo and Sizmek’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Criteo $2.05 billion 1.47 $186.34 million $1.08 45.26
Sizmek N/A N/A N/A ($4.29) -0.91

Criteo has higher revenue and earnings than Sizmek. Sizmek is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

85.0% of Criteo shares are owned by institutional investors. Comparatively, 41.6% of Sizmek shares are owned by institutional investors. 5.6% of Criteo shares are owned by insiders. Comparatively, 15.0% of Sizmek shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Criteo beats Sizmek on 9 of the 10 factors compared between the two stocks.

Criteo Company Profile

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

Sizmek Company Profile

Sizmek Inc. (Sizmek) is an open ad management company. The Company operates an independent online advertisement campaign management and distribution platform. The Company helps advertisers, agencies and publishers engage with consumers across multiple online media channels (mobile, display, video and social). It connects approximately 19,000 advertisers and 3,700 agencies to audiences in over 60 countries. Its online campaign management platform, Sizmek MDX, helps advertisers, agencies and publishers in managing their advertising budgets across multiple online media channels and formats, such as desktop, mobile, rich media, social media, in-stream video, interactive video, display and search. The Sizmek MDX platform provides its customers with an end-to-end solution in planning, creative, delivery, measurement and optimization of online media campaigns. Its solutions are delivered through a technology platform that allows delivery of global online media advertising campaigns.

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