Gray Television (NYSE:GTN) and Liberty Media Corporation (BATRK) Financial Comparison

Gray Television (NYSE: GTN) and Liberty Media Corporation (NASDAQ:BATRK) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitabiliy, earnings, institutional ownership and valuation.

Analyst Recommendations

This is a summary of recent ratings and target prices for Gray Television and Liberty Media Corporation, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Television 0 0 4 0 3.00
Liberty Media Corporation 1 0 0 0 1.00

Gray Television currently has a consensus price target of $18.25, indicating a potential upside of 25.86%. Liberty Media Corporation has a consensus price target of $22.00, indicating a potential downside of 11.18%. Given Gray Television’s stronger consensus rating and higher possible upside, research analysts clearly believe Gray Television is more favorable than Liberty Media Corporation.

Profitability

This table compares Gray Television and Liberty Media Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gray Television 13.38% 18.10% 3.18%
Liberty Media Corporation N/A N/A N/A

Volatility & Risk

Gray Television has a beta of 3.28, meaning that its stock price is 228% more volatile than the S&P 500. Comparatively, Liberty Media Corporation has a beta of 2.41, meaning that its stock price is 141% more volatile than the S&P 500.

Valuation and Earnings

This table compares Gray Television and Liberty Media Corporation’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Gray Television $842.20 million 1.14 $317.79 million $1.60 9.06
Liberty Media Corporation $263.00 million 4.66 -$22.00 million ($2.16) -11.47

Gray Television has higher revenue and earnings than Liberty Media Corporation. Liberty Media Corporation is trading at a lower price-to-earnings ratio than Gray Television, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

87.3% of Gray Television shares are owned by institutional investors. Comparatively, 71.4% of Liberty Media Corporation shares are owned by institutional investors. 12.0% of Gray Television shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Gray Television beats Liberty Media Corporation on 12 of the 13 factors compared between the two stocks.

Gray Television Company Profile

Gray Television, Inc. is a television broadcast company. The Company owns and operates television stations and digital assets in various markets across the United States. As of February 21, 2017, the Company owned and/or operated television stations in 54 television markets broadcasting over 200 separate programming streams, including 37 affiliates of the CBS Network (CBS), 29 affiliates of the NBC Network (NBC), 20 affiliates of the ABC Network (ABC) and 15 affiliates of the FOX Network (FOX). In addition to a primary broadcast channel, each of its stations can also broadcast additional secondary digital channels within a market by utilizing the same bandwidth, but with different programming from the primary channel. The Company also broadcasts local news/weather channels in certain of its existing markets. Along with affiliations with ABC, CBS and FOX, the Company’s secondary channels are affiliated with various smaller networks and program services.

Liberty Media Corporation Company Profile

Liberty Media Corporation owns interests in subsidiaries and other companies, which are engaged in the media and entertainment industries. The Company’s principal businesses and assets include its consolidated subsidiaries Sirius XM Holdings Inc. (SIRIUS XM) and Braves Holdings, LLC (Braves Holdings), and its equity affiliate Live Nation Entertainment, Inc. (Live Nation). The Company’s segments are SIRIUS XM, and Corporate and other. SIRIUS XM provides a subscription-based satellite radio service. Through its subsidiaries and affiliates, the Company principally operates in North America. The Company also owns a portfolio of minority equity investments in publicly traded media companies, including Time Warner, Inc. and Viacom, Inc. SIRIUS XM transmits music, sports, entertainment, comedy, talk, news, traffic and weather channels, as well as infotainment services, in the United States on a subscription fee basis through two satellite radio systems.

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