Zacks Investment Research Downgrades Harley-Davidson, Inc. (HOG) to Sell

Harley-Davidson, Inc. (NYSE:HOG) was downgraded by Zacks Investment Research from a “hold” rating to a “sell” rating in a report released on Tuesday.

According to Zacks, “Shares of Harley-Davidson underperformed the Zacks categorized Auto Manufacturers-Domestic industry over the last three months. The company’s worldwide dealer retail sales of new motorcycles went down in first-quarter 2017 due to weak demand in the U.S. Harley-Davidson continues to expect stiff competition to hurt retail sales this year as competitors rely on discounts and product introductions to boost sales. Also, weakness in the Financial Services segment pose concerns for Harley-Davidson. The company also recently recalled a large number of touring motorcycles globally.”

Several other brokerages also recently weighed in on HOG. Tigress Financial restated a “buy” rating on shares of Harley-Davidson in a research note on Friday, March 17th. Raymond James Financial, Inc. upgraded shares of Harley-Davidson from an “underperform” rating to a “market perform” rating in a research note on Wednesday, April 12th. DA Davidson upgraded shares of Harley-Davidson from an “underperform” rating to a “market perform” rating in a research note on Wednesday, April 12th. Royal Bank Of Canada upped their target price on shares of Harley-Davidson from $58.00 to $60.00 and gave the company a “sector perform” rating in a research note on Wednesday, April 5th. Finally, Jefferies Group LLC restated a “hold” rating and issued a $49.00 target price on shares of Harley-Davidson in a research note on Thursday, April 6th. Two research analysts have rated the stock with a sell rating, seventeen have issued a hold rating and six have issued a buy rating to the stock. The company presently has an average rating of “Hold” and a consensus target price of $56.53.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

Harley-Davidson (NYSE HOG) traded up 0.65% during mid-day trading on Tuesday, hitting $55.81. 121,612 shares of the stock traded hands. The firm’s 50-day moving average is $54.00 and its 200-day moving average is $57.68. The company has a market cap of $9.82 billion, a price-to-earnings ratio of 15.91 and a beta of 0.81. Harley-Davidson has a 12-month low of $41.63 and a 12-month high of $63.40.

Harley-Davidson (NYSE:HOG) last announced its earnings results on Tuesday, April 18th. The company reported $1.05 earnings per share for the quarter, beating the consensus estimate of $1.02 by $0.03. The business had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.35 billion. Harley-Davidson had a net margin of 12.50% and a return on equity of 31.69%. The business’s quarterly revenue was down 15.7% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.36 earnings per share. Equities research analysts expect that Harley-Davidson will post $3.75 EPS for the current year.

The firm also recently declared a quarterly dividend, which was paid on Friday, June 9th. Stockholders of record on Thursday, May 25th were given a $0.365 dividend. The ex-dividend date of this dividend was Tuesday, May 23rd. This represents a $1.46 dividend on an annualized basis and a dividend yield of 2.63%. Harley-Davidson’s payout ratio is currently 41.60%.

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Hedge funds and other institutional investors have recently bought and sold shares of the company. Leavell Investment Management Inc. increased its position in Harley-Davidson by 0.6% in the first quarter. Leavell Investment Management Inc. now owns 5,534 shares of the company’s stock worth $335,000 after buying an additional 34 shares during the last quarter. Fulton Bank N.A. boosted its stake in Harley-Davidson by 0.4% in the first quarter. Fulton Bank N.A. now owns 9,272 shares of the company’s stock worth $561,000 after buying an additional 38 shares during the period. First Business Financial Services Inc. boosted its stake in Harley-Davidson by 1.2% in the first quarter. First Business Financial Services Inc. now owns 8,907 shares of the company’s stock worth $539,000 after buying an additional 107 shares during the period. Pacer Advisors Inc. boosted its stake in Harley-Davidson by 3.3% in the first quarter. Pacer Advisors Inc. now owns 3,698 shares of the company’s stock worth $224,000 after buying an additional 117 shares during the period. Finally, Mason Street Advisors LLC boosted its stake in Harley-Davidson by 0.8% in the first quarter. Mason Street Advisors LLC now owns 24,369 shares of the company’s stock worth $1,474,000 after buying an additional 187 shares during the period. Institutional investors own 86.98% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.new TradingView.widget({ “height”: 400, “width”: 625, “symbol”: “HOG”, “interval”: “D”, “timezone”: “Etc/UTC”, “theme”: “White”, “style”: “1”, “locale”: “en”, “toolbar_bg”: “#f1f3f6”, “enable_publishing”: false, “hideideas”: true, “referral_id”: “2588”});

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