Zacks Investment Research Lowers Rocket Fuel Inc. (FUEL) to Sell

Zacks Investment Research cut shares of Rocket Fuel Inc. (NASDAQ:FUEL) from a hold rating to a sell rating in a research report report published on Wednesday morning.

According to Zacks, “Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. “

A number of other research analysts have also commented on FUEL. ValuEngine lowered shares of Rocket Fuel from a hold rating to a sell rating in a research report on Wednesday, June 14th. Needham & Company LLC reissued a hold rating on shares of Rocket Fuel in a research report on Wednesday, February 22nd. Finally, Credit Suisse Group lowered shares of Rocket Fuel from an outperform rating to a neutral rating and increased their price target for the stock from $4.50 to $4.75 in a research report on Wednesday, May 10th. Three investment analysts have rated the stock with a sell rating and four have issued a hold rating to the company. The company has a consensus rating of Hold and a consensus price target of $3.49.

Rocket Fuel (NASDAQ:FUEL) opened at 2.78 on Wednesday. The company has a 50 day moving average price of $3.43 and a 200 day moving average price of $3.14. The stock’s market capitalization is $129.11 million. Rocket Fuel has a 12 month low of $1.70 and a 12 month high of $5.90.

Rocket Fuel (NASDAQ:FUEL) last announced its quarterly earnings data on Tuesday, May 9th. The technology company reported ($0.32) EPS for the quarter, beating the Zacks’ consensus estimate of ($0.42) by $0.10. The business had revenue of $95.20 million during the quarter, compared to analyst estimates of $102.15 million. Rocket Fuel had a negative net margin of 15.09% and a negative return on equity of 44.37%. The firm’s revenue for the quarter was down 9.1% on a year-over-year basis. During the same quarter in the prior year, the business earned ($0.28) earnings per share. Equities research analysts predict that Rocket Fuel will post ($0.76) earnings per share for the current year.

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A number of hedge funds and other institutional investors have recently bought and sold shares of FUEL. Concourse Capital Management LLC acquired a new position in Rocket Fuel during the first quarter valued at about $550,000. Segantii Capital Management Ltd acquired a new position in Rocket Fuel during the first quarter valued at about $223,000. California Public Employees Retirement System acquired a new position in Rocket Fuel during the first quarter valued at about $266,000. Marcus Capital LLC raised its position in Rocket Fuel by 81.8% in the first quarter. Marcus Capital LLC now owns 107,121 shares of the technology company’s stock valued at $574,000 after buying an additional 48,200 shares during the period. Finally, TFS Capital LLC acquired a new position in Rocket Fuel during the first quarter valued at about $786,000. 31.77% of the stock is owned by hedge funds and other institutional investors.

Rocket Fuel Company Profile

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.new TradingView.widget({ “height”: 400, “width”: 625, “symbol”: “NASDAQ:FUEL”, “interval”: “D”, “timezone”: “Etc/UTC”, “theme”: “White”, “style”: “1”, “locale”: “en”, “toolbar_bg”: “#f1f3f6”, “enable_publishing”: false, “hideideas”: true, “referral_id”: “2588”});

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