Harley-Davidson (NYSE:HOG – Get Free Report) is anticipated to announce its Q1 2026 results before the market opens on Tuesday, May 5th. Analysts expect the company to announce earnings of $0.2180 per share and revenue of $1.0097 billion for the quarter. Interested persons can find conference call details on the company’s upcoming Q1 2026 earning report page for the latest details on the call scheduled for Tuesday, May 5, 2026 at 9:00 AM ET.
Harley-Davidson (NYSE:HOG – Get Free Report) last posted its quarterly earnings data on Tuesday, February 10th. The company reported ($2.44) EPS for the quarter, missing the consensus estimate of ($0.92) by ($1.52). The firm had revenue of $496.16 million for the quarter, compared to analysts’ expectations of $482.21 million. Harley-Davidson had a return on equity of 10.27% and a net margin of 8.03%.Harley-Davidson’s quarterly revenue was down 9.8% on a year-over-year basis. During the same quarter last year, the firm posted ($0.93) earnings per share. On average, analysts expect Harley-Davidson to post $1 EPS for the current fiscal year and $2 EPS for the next fiscal year.
Harley-Davidson Stock Performance
NYSE HOG opened at $24.47 on Monday. The company has a debt-to-equity ratio of 0.52, a current ratio of 2.10 and a quick ratio of 1.83. The stock’s 50 day simple moving average is $20.37 and its 200-day simple moving average is $21.85. The company has a market cap of $2.67 billion, a PE ratio of 9.37 and a beta of 1.27. Harley-Davidson has a 1-year low of $17.09 and a 1-year high of $31.25.
Harley-Davidson Increases Dividend
Insider Buying and Selling
In other Harley-Davidson news, Director Rafeh Masood bought 2,775 shares of the business’s stock in a transaction on Friday, February 27th. The stock was bought at an average price of $18.00 per share, with a total value of $49,950.00. Following the completion of the purchase, the director directly owned 7,480 shares in the company, valued at $134,640. The trade was a 58.98% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director James D. Farley, Jr. sold 6,454 shares of the company’s stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total value of $120,754.34. Following the completion of the transaction, the director directly owned 16,205 shares in the company, valued at approximately $303,195.55. This trade represents a 28.48% decrease in their position. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.97% of the company’s stock.
Institutional Trading of Harley-Davidson
Hedge funds and other institutional investors have recently modified their holdings of the business. Pinnacle Holdings LLC acquired a new position in Harley-Davidson in the fourth quarter valued at about $30,000. Geneos Wealth Management Inc. raised its stake in shares of Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after acquiring an additional 1,278 shares during the period. Johnson Financial Group Inc. lifted its holdings in shares of Harley-Davidson by 15,387.5% in the 3rd quarter. Johnson Financial Group Inc. now owns 3,717 shares of the company’s stock worth $104,000 after acquiring an additional 3,693 shares during the last quarter. Kestra Advisory Services LLC acquired a new position in shares of Harley-Davidson in the 4th quarter worth approximately $113,000. Finally, Centaurus Financial Inc. purchased a new position in shares of Harley-Davidson during the 3rd quarter worth approximately $168,000. 85.10% of the stock is owned by institutional investors and hedge funds.
Analyst Upgrades and Downgrades
Several equities analysts have recently weighed in on the stock. Wall Street Zen downgraded shares of Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Saturday, March 7th. UBS Group cut their price objective on shares of Harley-Davidson from $27.00 to $19.00 and set a “neutral” rating for the company in a report on Wednesday, March 4th. BMO Capital Markets restated an “outperform” rating and set a $24.00 target price on shares of Harley-Davidson in a report on Wednesday, February 11th. Zacks Research raised Harley-Davidson from a “strong sell” rating to a “hold” rating in a report on Monday, April 27th. Finally, DA Davidson reduced their price objective on Harley-Davidson from $30.00 to $25.00 and set a “buy” rating on the stock in a research report on Thursday, February 12th. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, five have given a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Hold” and a consensus target price of $21.67.
Read Our Latest Stock Report on HOG
Harley-Davidson Company Profile
Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.
In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.
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