Zacks Investment Research upgraded shares of Harte-Hanks Inc. (NYSE:HHS) from a hold rating to a buy rating in a research note published on Tuesday. The brokerage currently has $2.00 target price on the stock.
According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “
HHS has been the topic of a number of other reports. Singular Research dropped their target price on Harte-Hanks from $4.50 to $3.80 and set a buy rating on the stock in a research report on Tuesday, June 21st. BMO Capital Markets reaffirmed a hold rating on shares of Harte-Hanks in a research report on Monday, July 18th. One equities research analyst has rated the stock with a sell rating, one has issued a hold rating and three have assigned a buy rating to the company. The company currently has a consensus rating of Hold and a consensus target price of $3.45.
Shares of Harte-Hanks (NYSE:HHS) opened at 1.55 on Tuesday. The stock’s market capitalization is $95.34 million. The firm’s 50-day moving average price is $1.61 and its 200 day moving average price is $1.73. Harte-Hanks has a 1-year low of $0.85 and a 1-year high of $4.35.
Harte-Hanks (NYSE:HHS) last announced its earnings results on Tuesday, August 9th. The company reported ($0.11) earnings per share (EPS) for the quarter, missing the Zacks’ consensus estimate of ($0.07) by $0.04. Harte-Hanks had a positive return on equity of 1.11% and a negative net margin of 38.76%. The business had revenue of $97.30 million for the quarter, compared to analysts’ expectations of $116.25 million. During the same period in the previous year, the firm posted $0.04 earnings per share. The firm’s revenue was down 10.9% compared to the same quarter last year. Analysts expect that Harte-Hanks will post ($0.02) EPS for the current fiscal year.
A number of institutional investors have recently bought and sold shares of the company. Ameriprise Financial Inc. increased its position in Harte-Hanks by 4.2% in the second quarter. Ameriprise Financial Inc. now owns 225,560 shares of the company’s stock worth $359,000 after buying an additional 9,085 shares during the period. Principal Financial Group Inc. increased its position in Harte-Hanks by 3.1% in the second quarter. Principal Financial Group Inc. now owns 333,002 shares of the company’s stock worth $529,000 after buying an additional 10,007 shares during the period. California Public Employees Retirement System increased its position in Harte-Hanks by 7.8% in the second quarter. California Public Employees Retirement System now owns 291,600 shares of the company’s stock worth $464,000 after buying an additional 21,000 shares during the period. Royal Bank of Canada increased its position in shares of Harte-Hanks by 17.6% in the first quarter. Royal Bank of Canada now owns 160,606 shares of the company’s stock worth $406,000 after buying an additional 24,040 shares during the last quarter. Finally, Nationwide Fund Advisors increased its position in shares of Harte-Hanks by 51.1% in the second quarter. Nationwide Fund Advisors now owns 87,864 shares of the company’s stock worth $140,000 after buying an additional 29,713 shares during the last quarter. Institutional investors and hedge funds own 44.58% of the company’s stock.
Harte-Hanks Company Profile
Harte Hanks, Inc is a multi-channel marketing company. The Company operates through two segments, which include Customer Interaction and Trillium Software. The Customer Interaction segment provides a range of integrated, multi-channel, data-driven solutions for a range of brands around the globe. The Trillium Software segment is engaged in providing enterprise data quality solutions.
For more information about research offerings from Zacks Investment Research, visit Zacks.com
Receive News & Ratings for Harte-Hanks Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Harte-Hanks Inc. and related companies with MarketBeat.com's FREE daily email newsletter.